The Brand and Consumer Protection (BCP) Program focuses on the utilization of the Internet for the sale of retail goods, including fraud, related to ecommerce transactions and the physical distribution of counterfeit merchandise, pharmaceuticals, tobacco, and illicit substances. The NCFTA provides a forum for participants from industry and law enforcement to share information and build actionable intelligence relative to such incidents.

Counterfeit merchandise is a serious problem for the nation in terms of economic stability, public safety, and national security. The NCFTA works directly with industry and the National Intellectual Property Rights Coordination Center (IPR Center) to share information and provide actionable intelligence on individuals/groups involved in the distribution of counterfeit merchandise.